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A marketing intelligence system is a set of procedures and s

A marketing intelligence system is a set of procedures and sources managers use to obtain _________.
A trend is _________.
_________ shapes the beliefs, values, and norms that largely define tastes and preferences.
The last step in the marketing research process is _____.
Research that is designed to capture cause-and-effect relationships by eliminating competing explanations of observed findings is called _____.
_____ is a coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and environment and turns it into a basis for marketing action.

What are the steps a company can take to improve the quality of its marketing intelligence?
There are ten megatrends that help shape the consumer landscape. Name these trends.
Online research interviewing is estimated to make up 33% of all survey-based research in 2006. Discuss the pros and cons of using this method of data collection.

Solution Preview

A marketing intelligence system is a set of procedures and sources managers use to obtain everyday information for marketing decision-makers.

A trend is the general direction of a specific event, element, or other activity, and the pattern that it is currently taking.

Society shapes the beliefs, values, and norms that largely define tastes and preferences.

The last step in the marketing research process is report preparation and presentation.

Research that is designed to capture cause-and-effect relationships by eliminating competing explanations of observed findings is called experimental research.

A marketing decision support system is a coordinated collection of data, systems, tools, and techniques with ...

Solution Summary

A marketing intelligence system is a set of procedures and sources managers use to obtain _________.
A trend is _________.
_________ shapes the beliefs, values, and norms that largely define tastes and preferences.
The last step in the marketing research process is _____.
Research that is designed to capture cause-and-effect relationships by eliminating competing explanations of observed findings is called _____.
_____ is a coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and environment and turns it into a basis for marketing action.

What are the steps a company can take to improve the quality of its marketing intelligence?
There are ten megatrends that help shape the consumer landscape. Name these trends.
Online research interviewing is estimated to make up 33% of all survey-based research in 2006. Discuss the pros and cons of using this method of data collection.

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