competitive advantage
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Corporate strategy essentially focuses on achieving the highest top line (profit), reducing the bottom line (expense), increasing margins, differentiating products to match the VoC (Voice of the Customer), and incorporating best practices such as lean manufacturing and zero inventory to gain competitive advantage.
You want to demonstrate to Donna that it is indeed possible to tap vital information from a well-organized IS set-up. List the important information and metrics that are deliverable through knowledge management/business intelligence systems for Donna and Debbie's formulation of FYC's corporate strategy for the current year. These metrics and information should be retrieved internally from the various departments and externally from the company's suppliers, customers, and wholesalers. Categorize them into line functions (sales and marketing, manufacturing and distribution, and customer service) and staff functions (administration, HR, sourcing, finance, and accounts).
Your task can be in the form of a Word document report, a diagrammatic representation (flowchart, process diagram, fish diagram, DFDs), or a simple list of bullet points categorized into subtopics.
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Solution Summary
Strategy for competitive advantage: Word, flowcharts, diagrams, list of bullet points
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Some of the most important information and metrics that can be obtained via an effective knowledge management and business intelligence systems are:
Sales/Marketing: Business intelligence systems can provide continuous update on the effectiveness of sales and marketing programs via various reports such as weekly sales figures, monthly sales report, and comparative reports with same month/quarter of previous year, etc. Such systems also allow us to view performance of each individual sales person, ratio of spending on marketing and sales activities to sales growth, etc. Such in-depth reports on a continuous basis would ...
Education
- BComm, University of Delhi
- Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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