General Business Questions about Amazon.COM

1. Amazon. COM's primary obsession is to deliver a special ______ to every customer.
A) assortment of products (B) bookstore(C)experience (D) set of recommendations

2. A (n) ____ is the set of actual and potential buyers of a product.
A) market(B) audience (C) group (D) segment

3. Many banks are leading the way in using customer profitability analysis to weed out losing customer and target winning ones for pampering. This is called _____.
A)customer relationship management (B) positioning (C) database marketing (D)selected relationship management

4.When backed by buying power, wants become demands
True or False

5) . _______ is the marketing logic by which a company hopes to achieve profitable customer relationship.
A)Price (B) being a low cost operator(C) a consistent product mix (D) marketing strategy

6) The first step in strategic planning is to_______
A) set the objectives and goals (B) develop the business portfolio(C) define the company mission(D) plan marketing strategies

7) In the Boston Consulting Group approach,________ serve(s) as a measure of company strength in the market.
A) relative market share (B) SBUs (C) cash cows (D) market growth rate

8) Today's ______ account for about 28% of the population but earn half of all personal income.
A) Generation X (B) Generation Y (C) elderly (D) baby boomers

9) The ______ lie(s) in the shadow of the boomers and lack distinguishing characteristics
A) Baby boomer adults (B) Generation Xers (C) Generation Yers (D) elderly generation

10) The__ ___ environment is made up of institution and other forces that effect a society's basic value, perception, preference and behaviors.
A) political (B) cultural (C) legal (D) technological

11)Information collected for the specifics purpose at hand is called _______.
A) secondary data (B) primary data (C) survey research (D) experimental research

12) Would a 15% decrease in tuition at a state university result in an enrollment increase sufficient to offset the reduced tuition? This hypothesis can be tested using ______ research.
A) descriptive (B) exploratory (C) causal (D) marketing

13) Sears wants to know what appeals will be most effective in its corporate advertising campaign. In such a situation, marketing intelligence will provide the detailed information needed
TRUE or False

14)______ is the process by which people select, organize and interpret information to form a meaningful picture of the world.
A) Perception (B) Personality (C) motivation (D) self concept

15) A _____ is a strong internal stimulus that calls for action.
A) Motive (B) perception (C) personality (D) drive

16) ______ gives buyers access to new suppliers, lower purchasing costs, and hastens order processing and delivery.
A) E-procurement (B) blanket contracting (C) reverse auction (D) system selling

17)_______ is setting the competitive positioning for the product and creating a detailed marketing mix.
A) Target marketing (B) market segmentation (C) market positioning (D) micromarketing

18) ________calls for driving the market into different geographical units such as nations regions, states, counties, cities or even neighborhoods.
A) Target marketing (B) Market segmentation (C) Geographic segmentation (D) demographic segmentation

19)______segmentation divides buyers into different groups based on social class, lifestyle or personality characteristics.
A) demographic (B) geographic (C) psychographic (D) behavioral

20) To differentiate their offers between simply making products and delivering service, companies are making, marketing ,and delivering memorable________
A) commodities (B) slogans (C) prices (D) customer experience

21) Product planners think about product and service on three levels. Each level adds more customer value. The most basic level is the _____ which addresses the question, "What is the buyer really buying?
A) basic benefits (B) actual products (C) augmented product (D) core benefits

22)_______ products are those purchased for further processing or for use in conducting a business.
A) shopping (B) specialty (C) convenience (D) Industrial

23) Some companies have installed a(n) _____ that directs the flow of new ideas to a central point where they can be collected, reviewed and evaluated.
A) new-product development team (B) idea management system (C) computer system (D) satellite system

24) A ____ is a detailed version of the idea stated in meaningful consumer terms.
A)Product idea (B) product concept (C) product image (D) test market

25) ________is a period of increasing profits and market acceptance.
A) product development (B) maturity (C ) growth (D) introduction