Amazon.com case stude
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- Begin working on the "Where Did You Find that Book?" project by reading the Amazon.com Case Study 7-1 in the Pearlson and Saunders text.
- Visit www.amazon.com and www.barnesandnoble.com.
- Compare three book sellers: Amazon.com, Barnes & Noble, and a local bookstore in your city. Evaluate their business models and Web sites regarding ethical, legal, and security issues. Also, evaluate how they use communication technologies.
Prepare an outline to use as a foundation for the project presentation.
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- Begin working on the "Where Did You Find that Book?" project by reading the Amazon.com Case Study 7-1 in the Pearlson and Saunders text.
- Visit www.amazon.com and www.barnesandnoble.com.
- Compare three book sellers: Amazon.com, Barnes & Noble, and a local bookstore in your city. Evaluate their business models and Web sites regarding ethical, legal, and security issues. Also, evaluate how they use communication technologies.
Prepare an outline to use as a foundation for the project presentation.
The business model that is being followed by Amazon.com is that of selling books over the internet. This meant a person could go to the website use one-click shopping, read genuine customer reviews of books, and pay online for gift-wrapping. The person could use and select the design and color of wrapping that would be used for the book.
Amazon.com devised the affiliation program through which it paid a percentage to other sites through which customers were directed to Amazon.com.
The strategy adopted by Amazon.com is that the customer that is directed to the site is given a choice of specials of the day. If ...
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