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Amazon.com Analysis

Explain Amazon.com's management philosophy, revenues, profits streams, and expenses over the last five years. Evaluate the organization's strategic plan and its implementation over the last five years in terms of achieving its stated objectives.......

If there are weaknesses, what factors explain them and what remedies would you offer? If there are strengths, how would you reinforce them?

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Management philosophy:
1. The mission statement of Amazon.com is "to build a place where people can come to find and discover anything they might want to buy online".
2. The philosophy of Amazon.com initially was to expand its operations by diversify and keep low margins.
3. Amazon.com had a philosophy of increasing its volume of transactions, a phenomenon that could not be done in case of brick and mortar stores.
4. Initially the business of Amazon.com was to build an online book business. The philosophy was that an online book store could offer a much larger collection of books than what a brick and mortar business could.
Revenues: US$3.9 billion in 2002, US$5.3 billion in 2003, US$6.9 billion in 2004, US$8.5 billion in 2005, and US$10.7 billion in 2006.
The revenues have increased from $3.9 in 2002 to $10.7 billion in 2006 because of continued product diversification.
The 'new' products that have added to its revenues are DVDs, food, toys, video games, apparel and computer software.
The revenues have increased in the last five years because of increased international presence.
Amazon.com has gained from revenues generated from websites it has established in Japan, China, France, United Kingdom, Germany, Austria, and Canada.
The revenues of Amazon.com have increased because of its partnerships with retailers like Target, the NBA, Marks & Spencer, Timex Corporation,
Profit streams
:$5 million in 2002, $35.2 million in 2003, $ 588.5 million in 2004, $359 million in 2005 and $190 ...

Solution Summary

This explanation provides you a comprehensive argument relating to Amazon.com