Marketing information systems and internal records
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Why are marketing information systems necessary?
How are both internal records and marketing intelligence systems of value?
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Solution Summary
The expert examines marketing information systems and internal records. Why marketing information systems are necessary are determined.
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Why are marketing information systems necessary?
Marketing information systems are necessary because they bring together separate pieces of data into a comprehensive and coherent body of information. Marketing Information Systems also provide methods for interpreting the data. It is a structure of people, procedures, data, ...
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