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    Marketing information systems and internal records

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    Why are marketing information systems necessary?

    How are both internal records and marketing intelligence systems of value?

    © BrainMass Inc. brainmass.com March 4, 2021, 9:31 pm ad1c9bdddf

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    Why are marketing information systems necessary?

    Marketing information systems are necessary because they bring together separate pieces of data into a comprehensive and coherent body of information. Marketing Information Systems also provide methods for interpreting the data. It is a structure of people, procedures, data, ...

    Solution Summary

    The expert examines marketing information systems and internal records. Why marketing information systems are necessary are determined.