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    Why are marketing information systems necessary? How are both internal and records and marketing intelligence systems of value?

    © BrainMass Inc. brainmass.com March 4, 2021, 10:25 pm ad1c9bdddf
    https://brainmass.com/business/marketing/marketing-information-systems-330264

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    Marketing information systems such as internal and external records and marketing intelligence systems gathered via primary and secondary research are ...

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    Why are marketing information systems necessary? What is the value?

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