The Olympic Games

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1. If you wanted to build your firm's brand image at the Olympics and you were pursuing a global strategy, how would you market your products? Would you market your products differently if you were pursuing a multidomestic strategy? Describe the marketing approaches that you might use in advertising as well as local promotion at the Games.

In reference to building brand image for Olympic marketing, it's imperative that the company focuses on their own strategic interests first and then incorporate the universal tenets of the Olympic games into their overall marketing strategy to resonate with consumers. Therefore, I would suggest taking the route that a company such as Coca Cola has taken wherein the objective is to adopt a long-term strategy that seeks to ensure that the company becomes known as the standard-bearer of excellence within their industry just as the Olympic games are known as the greatest sporting event on the planet. According to former marketing strategists for the Olympics and the IOC, it's necessary to ensure that the Olympic spirit, and all of the humanity variables associated with it are intricately aligned with the company's marketing strategy. Coca Cola has utilized this approach by providing an ongoing Olympics' campaign wherein one "end" ...