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NBC Universal: External Business Environments and Influences

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Examine the organization's (using NBC Universal) external environment and make inferences as to the impact these external factors may have on the organization's current and future marketing planning.

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Solution Summary

The solution discusses the external factors of an international company and how these factors can influence changes.

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NBC Universal's external environment is its audience, which is one of the two most important demographics the brand relies on. The second demographic being its advertisers. The more diverse NBC Universal's programming is, will increase its external environment by engaging with more viewers and advertisers.

Below is a breakdown of how the external environments are substantial factors in the brand awareness and consumer engagement.

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Solution provided by:
Jo Ann Prevetti, MBA, PhD (IP)
Education
  • Master of Business Administration, University of Phoenix
  • Bachelor of Science in Paralegal Studies, Kaplan College
  • Business Diploma, Katharine Gibbs Business College for Women
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