Internet/tv commercial
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Find a product or service that advertises in both of these mediums: Internet ads and television commercials.
â?¢Share an effective Internet ad with the class by providing a link to a Web site.
â?¢What method of advertising do you think is most effective and why? Use supporting research data if possible and cite sources.
â?¢What method do you think is most cost-effective? Use supporting research data if possible and cite sources.
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Solution Summary
Find a product or service that advertises in both of these mediums: Internet ads and television commercials.
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Link to the ad: www.bmwfilms.com.
For the purpose of this assignment, I will select BMW's "The hire" campaign which consists of short films featuring BMW cars. The series was advertised on internet as well as offline channels and has been extremely effective for BMW's marketing strategy.
The main characteristic of BMW's online advertising strategy is its ability incorporate latest trends in advertising to connect with its trendy and wealthy target customers. It's online advertisements display cutting edge features and ...
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