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Direct Marketing Tools in Healthcare

What is the best way to leverage the latest electronic interactive direct-marketing tools in health care? Provide references and examples, please.

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NOTE: Anything within quotation marks is a direct quote. You must paraphrase and summarize this material and use whatever reference format your instructor requires to properly cite and reference your final draft.

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"Direct marketing occurs when the "producer" connects with the end user. The end user may be a consumer or a business. Direct marketing applies to product and service oriented businesses, and to non-profit organizations. In all situations, there is no intermediary involved. Direct marketing describes this interactive communication with the end user. Direct marketing is not synonymous with mass marketing. The most effective direct marketing
takes place when there is a clear connection to reach the target market. Organizations may use several ways to leverage direct marketing as they communicate with and deliver products to their customers. This may include using a direct sales force, catalogues, websites, email, direct mail, telemarketing, seminars, trade shows, ...

Solution Summary

Direct marketing tools in healthcare is examined. The best way to leverage the latest electronic interactive direct-marketing tools in health care are examined.

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