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Health Care Organizations and Target Marketing

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"Healthcare organizations provide clinical and wellness services to the public. As such they should not be concerned only with the 'financial bottom line and making a profit,' but rather at improving their rendered services."

1. Do you agree or disagree with this statement?

2. You are the marketing manager of a large health care organization in the USA. How would you "direct" your marketing efforts in light of the statement above?

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This solution discusses health care organizations and target marketing.

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http://www.simplycast.com/blog/5-effective-healthcare-marketing-strategies-youve-never-tried-theyre-easy/

Healthcare organizations provide clinical and wellness services to the public. As such they should not be concerned only with the 'financial bottom line and making a profit,' but rather at improving their rendered services."

1. Do you agree or disagree with this statement?

Healthcare organizations should adhere to the decree that healthcare providers should "do no harm" to the patient, which entails ensuring ...

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  • MS, Prairie View A&M University
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