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Significant Trends in the Health Care Industry

Question 1. What are three significant trends affecting the health care industry? What makes these trends significant? How may they influence your organization if they are not addressed?

Question 2. Some health care organizations directly market to potential consumers. Is it unethical for organizations to target health care consumers, such as pharmaceuticals, cosmetic surgery, medical tourism, organ transplant, and so forth? Why or why not? Could this direct marketing create problems for health care organizations? How?

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Question1. What are three significant trends affecting the health care industry? What makes these trends significant? How may they influence your organization if they are not addressed?

Significant trends in the health care industry include increasing numbers of uninsured citizens in the U.S., increasing numbers of obese or overweight populations and shifts from full service hospitals, to specialty centers and hospitals. The trends are significant for different reasons, though each can affect the other in some way and should be considered, in the strategic planning process. Increasing numbers of uninsured population create challenges in addressing health issues in primary care settings. Because families with no coverage will often
put off seeking care until a health issue becomes severe, people will often first come into contact with health care providers in the emergency room setting. "Uninsured people are more likely to receive too little medical care and to receive it too late, and as a result, they tend to be sicker and to die sooner" (Kellermann, 2003). When health issues become severe, they cost more to treat and increase the level of complexity needed for patient care.

The overweight and obese population in the U.S. contributes to increased costs of delivering healthcare. More resources are utilized for care and treatment of patients, particularly when they suffer from related illness, ...

Solution Summary

The solution discusses significant trends in the health care industry.

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