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    B2C e-marketing of health care

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    Provide a brief presentation and slide notes for the following topic: B2C- E-marketing processes.

    E-marketing entails exchanges between business/organization customers and individual consumer students/users (e.g., health care organizations and practical student learning, or government agencies and student financial aid).

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    B2C - E-Marketing

    -Tactics and best practices used to market health care services through e-marketing (1)
    -Who will be treated?
    -Who is the ideal patient?
    -What is important to the target patients?
    -The channels that patients are most likely to access.
    -Creating a patient persona.

    Business to consumer marketing of health care services through e-marketing has several important characteristics. The marketing must focus on emotional issues, use more than one digital channels, and differences in demographic characteristics of patients.
    It is important to ...

    Solution Summary

    The solution provides a brief presentation and notes on B2C e-marketing for health care. References are included.