Profit vs. Non-Profit Marketing
Not what you're looking for?
Compare and contrast marketing techniques among for profit vs. non-profit organizations.
Suppose that you are the manager of a start-up health care organization that previously had a for-profit structure, but has achieved non-profit status. Describe how you would change your marketing strategy.
Purchase this Solution
Solution Summary
The expert examines profit versus non-profit marketing,
Solution Preview
Marketing strategies for profit vs. non-profit health care organizations do have their similarities, as well as some obvious differences. Both organizations need to take a clear look at whom they are serving and describe the need in the marketplace. That is, both organizations need to recognize the audience that they are targeting and strategize their marketing plan so that it will reach the audience of interest. Both organizations have their own financial goals to achieve (i.e. a target goal of the amount of money that must be generated) revenues come from some form of leads, which must be generated using marketing tools that fit the firm/organization, aimed at keeping a funnel or pipeline full of prospects. Both use their own resources in order to achieve the optimal outcome of revenue. In the case of profit and non-profit health organizations, these resources are limited and must be organized in such a way as to best be used to achieve the optimal outcome. Both organizations must also provide a compelling reason to donate/purchase from the perspective of the targeted audience. What is the compelling offer today that would make your ...
Purchase this Solution
Free BrainMass Quizzes
Vitals about a Patient's Vitals
Basic questions about blood pressure and measurements.
Test your health planning and program evaluation knowledge
Health planning and program evaluation is an important aspect of the Health Sciences' field. Organizations and communities must understand the needs of their audiences, and a way to obtain this datum is through proper design and assessment. This quiz will test your ability to understand the importance of planning and evaluation in the health sector.
Crohn's Disease
How much do you know about this condition?
First Aid
Do you know how to provide first aid?
Celiac Disease
This quiz will provide a brief introduction to Celiac Disease. Questions will focus on definitions and symptoms.