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Non-Profit Organizations Marketing Techniques

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Many non-profit organizations such as universities, churches, government agencies, and charities, are using marketing techniques very similar to the ones used by traditional businesses. Do you approve of this, and are there any issues related to this practice that you would like to raise?

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I approve of this practice, as long as it is within certain boundaries. The main purpose of a marketing strategy is essentially the same in both types of entities, which is to attract the consumer or investor, which then works to build a relationship that is ideally profitable. With a for-profit entity, management has to devise marketing strategies that focus on drawing the customer in, and then retaining the customer's loyalty. The main element ...

Solution Summary

This solution discusses the marketing techniques commonly used by non-profit organizations.