Many non-profit organizations such as universities, churches, government agencies, and charities, are using marketing techniques very similar to the ones used by traditional businesses. Do you approve of this, and are there any issues related to this practice that you would like to raise?© BrainMass Inc. brainmass.com October 25, 2018, 9:01 am ad1c9bdddf
I approve of this practice, as long as it is within certain boundaries. The main purpose of a marketing strategy is essentially the same in both types of entities, which is to attract the consumer or investor, which then works to build a relationship that is ideally profitable. With a for-profit entity, management has to devise marketing strategies that focus on drawing the customer in, and then retaining the customer's loyalty. The main element ...
This solution discusses the marketing techniques commonly used by non-profit organizations.
Control Systems, Economic Value Added, ROI Techniques
Control systems in nonprofit organizations will never be as highly developed as in profit-seeking organizations. Do you agree or disagree? Give three reasons why.
Define economic value added (EVA) and describe three ways a company can improve its EVA. Is EVA beneficial, if so, why? If not, why not?
What is the major benefit of the ROI technique for measuring performance? What two major items affect ROI? Both ROI and economic profit use profit and invested capital to measure performance. Therefore it really doesn't matter which we use. Do you agree or disagree? ExplainView Full Posting Details