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There are different techniques that non-profits can leverage; would you consider that a non-profit might have an easier task of doing socially responsible or humanitarian marketing, based on the fact that they (presumably) already have a mission of helping people?

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There are different techniques that non-profits can leverage; would you consider that a non-profit might have an easier task of doing socially responsible or humanitarian marketing, based on the fact that they (presumably) already have a mission of helping people?

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Yes, it can be presumed that since non-profit organizations always operate for a noble cause and benefit of the society and the purpose of their existence is to help the society and the people, they will find it easier to do socially responsible or humanitarian ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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