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The Art of Marketing and Strategic Marketing

1) Evaluate the need for marketing of health care service and products. Discuss the impact of this activity on the customer of health care service and products.

2) Consider the evaluation of marketing and determine which stage provided the greatest promise for this industry. Provide a rationale for your response.

3) Synthesize non marketing-driven and marketing-driven planning sequencing and assess how these activities impact the strategic marketing process.

4) Speculate what the next trend(s) in health care marketing will be. Provide a rationale for your response.

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The marketing objective for businesses focuses on brand identity and brand equity proficiency to increasing the consumer awareness of the product of service. Thus, the evaluation of the targeted marketplace is essential to market research that will decipher certain segments of consumer demographics buying behavior. Let's take a look at several areas in relation to marketing and strategic marketing activities:

1/ Evaluate the need for marketing of health care service and products. Discuss the impact of this activity on the customer of health care service and products.

Try and think of the need for marketing of health care service and products as means to for notifying the general population and specific demographics (acute care for certain diseases or disabilities) within the neighborhood. The products related to a healthcare framework entail the needed items to sustaining a patient's health to a reasonable state, i.e. a diabetic medicine gadgets machine. Keep in mind, the community is in constant need of health care service and products that promotes good sustainable health at all times, hence, the need for most facilities to having an emergency room in close proximity to neighborhood communities and not solely in a business park. Thus, the objective in outlining how healthcare services and products correlate towards the type of marketing message to consumers falls on the following main premise:

a. Marketing initiatives within the healthcare framework of services and related products communicates and share information on such service to assist patients in making informative decisions about their health. ...

Solution Summary

The art of marketing and strategic marketing is provided. The stages provided for the greatest promise for the industry is provided.

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