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Is Target Marketing Bad?

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How will target marketing benefit a company and in which ways will it create problems for a company?

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https://brainmass.com/business/marketing/is-target-marketing-bad-590044

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Why target marketing is good:
Target marketing helps focus customer needs on specific segments. Once the segment has been selected and identified, marketing efforts can be focused on that segment. Market research will be carried out in that segment to identify the needs of the customer. Thus, the ...

Solution Summary

Target marketing is explained in a structured manner in this response. The answer includes references used.

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MBA - Marketing: Are the results of segmentation and target marketing harmful or beneficial to society as a whole?

Can you help me with this assignment?

Some critics of marketing have suggested that market segmentation and target marketing lead to an unnecessary proliferation of product choices that waste valuable resources.

Are the results of segmentation and target marketing harmful or beneficial to society as a whole?

Should firms be concerned with these criticisms? Give some examples to back up your argument either way.

NOTE: Examples and References are a MUST for the above discussion.

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