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Is Target Marketing Bad?

How will target marketing benefit a company and in which ways will it create problems for a company?

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Why target marketing is good:
Target marketing helps focus customer needs on specific segments. Once the segment has been selected and identified, marketing efforts can be focused on that segment. Market research will be carried out in that segment to identify the needs of the customer. Thus, the ...

Solution Summary

Target marketing is explained in a structured manner in this response. The answer includes references used.