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    Criticism of Products and Products with Consumer Value

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    Marketing is often criticized for providing products and services that are, e.g., targeted to vulnerable consumers, bad for the environment, not needed, cost too much, socially dysfunctional, or even bad for those who want and use them.

    Provide a few examples that prompt these criticisms.

    Are there any good examples of marketing having delivered consumer and/or social value that you can name?

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    Solution Preview

    The Apple Watch has prompted criticism that is it an overpriced, throwaway consumer electronic. Critics cite the watch as having an identity problem: is it an electronic gadget or a fashion statement (Kurtzleben, 2015)? Others claim that there are too few uses for the watch (Goode, 2015). Apple has been accused of trying to create a new market through this new, expensive timepiece.
    Children are said to be the most vulnerable consumers (Radunovis, 2014). Sugary cereals, candy, and fast food meals with movie-related toys are marketing to children via television ...

    Solution Summary

    This solution provides examples and APA formatted references of products that have been marketed to vulnerable consumers, cost too much or are bad for society. Also provides examples of products that offer consumer value.