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Marketing Mix

#1

Some advertising and promotions has been the target of considerable criticism over the years. What specific types of ads and promotions are the objects of this criticism? What specific ad or promotion do you find objectionable? Give specific examples and explain why you find them in poor taste.

#2

What pricing strategy does Wal-Mart use? How are they able to consistently generate higher profits? Describe the marketing mix that Wal-Mart uses to support their pricing strategy. What are your reactions to the negative affect the company's actions may have on local businesses?

#3
Assuming you are entrepreneurs with one successful auto service center doing auto detailing and car washes. You want to take advantage of the market opportunity demonstrated by your one successful location. What are your funding options for expanding your business to multiple sites realizing that you do not have enough capital to do it yourself? Discuss the pros and cons of each option. Which option would you take and why?
#4

Why is it important to have well-developed and coordinated Marketing Plans to guide your company and how would you account for environmental and economic factors that can impact your marketing strategy and tactics in the planning process?

Solution Preview

#1 -

Some advertising and promotions has been the target of considerable criticism over the years.

What specific types of ads and promotions are the objects of this criticism? Most ads for personal products such as women's personal products and male enhancement products

What specific ad or promotion do you find objectionable?
The ads for male enhancement are objects of criticism. Let's look at the Viagra ads. These ads have five to six men sitting in a barn singing about the effects of the product "Viva Viagra."

Give specific examples and explain why you find them in poor taste.
These products are in poor taste because the products are use for personal and private reasons. Does the consumer really need to know that a certain product changes a man's behavior in a way that is suggestive? Singing about private behavior in a barn with other men in a circle is truly ridiculous. The marketer was wise in the fact that I disagree with the way the product was marketed but the ad is keeping the product on my mind. The key to proper marketing is just that, whether the consumer purchases the now, the consumer might purchase the product in the future. This commercial is like a bad song on the radio that you cannot get out of your head.

#2

What pricing strategy does Wal-Mart use? Wal-Mart uses the dual pricing strategy. Being the world's largest retailer, the company is exposed to ...

Solution Summary

The solution addresses the following:

#1

Some advertising and promotions has been the target of considerable criticism over the years. What specific types of ads and promotions are the objects of this criticism? What specific ad or promotion do you find objectionable? Give specific examples and explain why you find them in poor taste.

#2

What pricing strategy does Wal-Mart use? How are they able to consistently generate higher profits? Describe the marketing mix that Wal-Mart uses to support their pricing strategy. What are your reactions to the negative affect the company's actions may have on local businesses?

#3
Assuming you are entrepreneurs with one successful auto service center doing auto detailing and car washes. You want to take advantage of the market opportunity demonstrated by your one successful location. What are your funding options for expanding your business to multiple sites realizing that you do not have enough capital to do it yourself? Discuss the pros and cons of each option. Which option would you take and why?
#4

Why is it important to have well-developed and coordinated Marketing Plans to guide your company and how would you account for environmental and economic factors that can impact your marketing strategy and tactics in the planning process?

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