Purchase Solution

Marketing

Not what you're looking for?

Ask Custom Question

Why is marketing importance to (see website below) industry? What are the benefits, advantages, disadvantages?

1. Zappos: http://www.zappos.com/
2. Macy's: http://www.macys.com/
3. Target: http://www.target.com/

Any help would be greatly appreciated.

Purchase this Solution
Solution Summary

The response addresses the queries posted in 737 words with references.

Solution Preview

The response addresses the queries posted in 737 words with references.
//Prior to writing for this query, we should have a look of the web link given with it. In addition to this, we must be aware of the importance, benefits, advantage, disadvantages of marketing in context to the companies given. I would like to guide on some basic concepts of marketing such as importance, benefits, etc. which would help you to write this paper. See the text below: //

Marketing is a process which starts with customers and ends with customers by identifying and satisfying their needs along with profiting the companies which are offering the products and services. Marketing includes planning, executing, pricing, promotion and distribution to meet the customer needs as well as organizational goals. Philip Kotler defines marketing as a human activity aimed to satisfy the needs and wants of the customers by using the process of exchanging goods & services (Kotler, 2002).

Marketing plays a very significant role as it helps the company to increase its market share and develop a secure position in a competitive market. Nowadays, marketing has become an integral part of business organizations for attracting and maintaining new & existing customers. For directing the company towards success, marketing is used among one of the vital components. There are a number ...

Solution provided by:
Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
Recent Feedback
  • "Thank You so much! "
  • "Always provide great help, I highly recommend Mr. Sharma over others, thanks again. "
  • "great job. I will need another help from you. "
  • "first class!"
  • "Thank you for your great notes. Will you be willing to help me with one more assignment? "
Purchase this Solution
Free BrainMass Quizzes
Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Cost Concepts: Analyzing Costs in Managerial Accounting

This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.

Learning Lean

This quiz will help you understand the basic concepts of Lean.

Lean your Process

This quiz will help you understand the basic concepts of Lean.

Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

View More Free Quizzes
Related BrainMass Solutions

  • Marketing Research and Marketing Strategy

    IMPORTANCE OF MARKETING RESEARCH IN RELATION TO MARKETING STRATEGY AND TACTICS 1. Marketing research helps define and clarify the marketing objectives. 2. Marketing research helps develop the approach to meeting the marketing objectives. 3.

  • Domestic Marketing vs. International Marketing

    331475 Domestic Marketing versus International Marketing 1. How is domestic marketing different from international marketing? 2. Why should businesses be concerned with international marketing? 1.

  • marketing strategy of companies

    The marketing research was influenced by the marketing strategy, and the marketing strategy is influenced by the results of marketing research.

  • Market planning and essential components of market planning

    What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans? Why is planning important in marketing?

  • Evaluate the organization of a marketing department.

    Directors typically are divided by Product Marketing and Communications Marketing.

  • Marketing Capabilities

    491219 Marketing Capabilities and Marketing Resources How can the internal components or capabilities of an organization help or hinder the marketing activities? What can get in the way and what can be a boon to a marketing effort?

  • Marketing and Marketing Communication

    558183 Marketing and Marketing Communication We learned about marketing communication this week and also discussed marketing concepts in general. Explain the difference between marketing and marketing communications. Be sure to support your answer.

  • Marketing

    The marketing mix affects the development of the marketing strategy and tactics. The marketing mix is developed in accordance with the marketing strategy of the company.

  • Importance of marketing research.

    - Analyze Marketing Performance One of the areas that marketing research may look into are the results of all marketing efforts or the so-called marketing performance.

  • Eeffective marketing planning

    The marketing plan helps the marketing manager monitor the implementation. The marketing plan gives the schedule for implementation of marketing tasks.

View More Related Solutions