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    Why is marketing importance to (see website below) industry? What are the benefits, advantages, disadvantages?

    1. Zappos: http://www.zappos.com/
    2. Macy's: http://www.macys.com/
    3. Target: http://www.target.com/

    Any help would be greatly appreciated.

    © BrainMass Inc. brainmass.com June 3, 2020, 10:48 pm ad1c9bdddf

    Solution Preview

    The response addresses the queries posted in 737 words with references.
    //Prior to writing for this query, we should have a look of the web link given with it. In addition to this, we must be aware of the importance, benefits, advantage, disadvantages of marketing in context to the companies given. I would like to guide on some basic concepts of marketing such as importance, benefits, etc. which would help you to write this paper. See the text below: //

    Marketing is a process which starts with customers and ends with customers by identifying and satisfying their needs along with profiting the companies which are offering the products and services. Marketing includes planning, executing, pricing, promotion and distribution to meet the customer needs as well as organizational goals. Philip Kotler defines marketing as a human activity aimed to satisfy the needs and wants of the customers by using the process of exchanging goods & services (Kotler, 2002).

    Marketing plays a very significant role as it helps the company to increase its market share and develop a secure position in a competitive market. Nowadays, marketing has become an integral part of business organizations for attracting and maintaining new & existing customers. For directing the company towards success, marketing is used among one of the vital components. There are a number ...

    Solution Summary

    The response addresses the queries posted in 737 words with references.