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    Target Market for Proctor and Gamble

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    Who is the target market for Colgate (Palmolive) - Crest (Proctor & Gamble)?

    I am having extreme difficulty locating the target market/audience for the companies as their primary product is toothpaste for all ages of the population coupled with a wide array of other products. For instance, Colgate offers toothpastes for plaque and gingivitis prevention, fresh breath, tartar protection, baking soda, tooth whitening, cavity protection, gels, sensitivity relief and for children (www.colgate.com). If to consider the range of Crest, one can find everything to his/her taste and for any age (www.crest.com). Moreover, Matt Barresi, Procter & Gamble's marketing director for oral health care in North America stated that the target customer is "quite an information seeker" (Kramer, 2007). Thus, I am looking for assistance with determination of the target market for these pairs.

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    You are indeed right in saying that the target audience is quite wide for these products as the company offers a wide range of products to target different kinds of audience or target consumers.

    As you know, the primary purpose of identifying target market or segmenting a market is to tailor and implement appropriate marketing techniques for each of these target markets. Since it is difficult to identity and segment target market on basis of common demographic variables such as age, gender,etc., we will focus on other important variables for identifying ...

    Solution Summary

    Who is the target market for Colgate (Palmolive) - Crest (Proctor & Gamble)?