Purchase Solution

Is Pert Plus a Pan-European Product?

Not what you're looking for?

Ask Custom Question

Proctor & Gamble's Pert Plus: Is it a Pan European Product?

The new shampoo was introduced as a pan-European brand in continental Europe and later moved into the Middle East. The Pert Plus name was used.

List references if used.

Purchase this Solution
Solution Summary

This solution discusses if Pert Plus is a Pan-European product. It includes APA references.

Solution Preview

Proctor & Gamble's shampoo and conditioner combination that was to become Pert Plus was introduced in Europe in 1988 after a successful launch of the product in America. The allure of the European marketplace was the ability to take advantage of the steady growth of the hair care market, and the promise many countries new to the unique combination product of shampoo and conditioner.

Initially Proctor & Gamble tested the product to determine if it could command a premium price, and compared the positioning of the product to existing brands like Pantene and Shamtu. Since the market research with consumers showed no significant difference between brands the brand was introduced throughout Europe, initially as Vidal Sassoon Wash & Go In addition, the Vidal Sassoon name was previously in the marketplace so product acceptance would be greater with a known brand name, and more readily ...

Solution provided by:
Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
Recent Feedback
  • "Thk u"
  • "Thank you!:)"
  • "Thank you!:)"
  • "Thank you!:)"
  • "Thank you!:)"
Purchase this Solution
Free BrainMass Quizzes
Business Processes

This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.

Employee Orientation

Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

Understanding the Accounting Equation

These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.

Balance Sheet

The Fundamental Classified Balance Sheet. What to know to make it easy.

View More Free Quizzes
Related BrainMass Solutions

  • Native American

    Explain the term "Pan-Indianism." Provide a real example of a Pan-Indian activity.

  • Mergers and Acquisitions

    The value of Flash-in-the-Pan to Fly-by-Night is the synergy plus the current market value of Flash-in-the-Pan.

  • Disney - Mega Deals

    In defense of his strategy, however, Hightower reports: "if pan-European deals get the whole of Europe there faster, we will take the pan-European deals route."

  • PERT/CPM Techniques

    Company B is installing a similar feedback system to accompany a new product line and originally had the same time line as Company A.

  • Brief Textual Discussion of PERT

    PERT is applicable for endeavor that requires a lot of steps or activities before a product or service is produced. What is a predecessor? All activities in PERT are assumed to have predecessor activities.

  • MTV Goes Global Case Study Questions

    Through its ex- periences in Europe, MTV refined its mix of programming to be- come a "global national brand with local variations." At first, it took a pan-European approach, marketing the same product to all European countries.

  • Indirect competition, geographic boundaries, customer service

    According to Cieleback (2004) at the same time the obstacles of pan-European real estate investing requires a critical mass to realize the economies of scale that make pan-European investment viable; additionally to realize diversification benefits within

  • What role did the Bush Administration play in German Reunification 1989-1990?

    Importance of CSCE as pan-European political/security dialogue. A few weeks later, Gorby consents to NATO membership during a meeting with Kohl (last major stumbling block).

  • Operations Management Economics

    As indicated OSM includes the system and process of how a product is made and delivering the product to the end user, the consumer. Therefore, understanding operations management is key in both the manufacturing and service industries.

View More Related Solutions