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    Policy- Proctor and Gamble

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    Using Proctor and Gamble , a SWOT analysis and an external assessment for the Porter's model for competitive analysis needs to be done for this company.

    1) SWOT-Strengths-Weaknesses-Opportunities-Threats
    2) Porters' Five Generic Strategies

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    Business Strategy and Policy -Proctor and Gamble

    Using Proctor and Gamble , a SWOT analysis and an external assessment for the Porter's model for competitive analysis needs to be done for this company.

    1) SWOT-Strengths-Weaknesses-Opportunities
    The strengths of Proctor and Gamble are that it has a strong concentration on research and development; it has a strong market position, and a good portfolio of well known brands. Further, Proctor and Gamble has a diversified portfolio of brands/products. For example the brands range from detergents to tooth paste. It financial strength arises from its strong gross margin. It is strongly coupled with largest retailers all over the world. Its distributive channels are spread all over the world, has several products in each category and enjoys a strong bargaining power with its retailers.
    It weaknesses are that its online presence is ...

    Solution Summary

    Policy- Proctor and Gamble is discussed very comprehensively in this explanation..

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