Explore BrainMass

Explore BrainMass

    Proctor & Gamble and Google Cultures and Workplace Engagement

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    After reading the article "A New Odd Couple: Google, P&G Swap Workers to Spur Innovation" by Ellen Byron (https://www.wsj.com/articles/SB122705787917439625) please answer the three questions.

    1. As Proctor & Gamble and Google started working together, what do you think they learned about the differences in their corporate cultures, changing workforce needs and requirements and workforce engagement?

    2. How would you characterize the auto-makers' workforce environments and culture? How would you describe your organizational culture?

    3. Post your thoughts on these three topics along with one or two choices of companies you'd like to swap employees with and why.

    © BrainMass Inc. brainmass.com October 10, 2019, 8:32 am ad1c9bdddf

    Solution Preview

    As Proctor & Gamble and Google started working together, there must have been culture shock between the employees. Here on one hand, you have one of the most conservative, traditional environments in Proctor & Gamble, and on the other hand you have a loose, carefree non-traditional company. Proctor & Gamble has almost no internet presence while Google is entirely internet based.

    One of the funniest contrasts is the mention that Proctor & Gamble employees call themselves "Proctoids" while Google encourages their employees to zip around the halls on scooters and use public whiteboards to brainstorm . It seems hard to imagine that there would be two more opposite companies and cultures. The idea of Jim Stengel, Global marketing Officer of Proctor & Gamble, and Tim Armstrong, head of Americas Ad Sales, to swap employees was a brilliant idea to foster innovation between the two companies.

    It seems that each companies employees have a bunch to learn from each other. The idea that coupon searches on the internet has skyrocketed 50% being a surprise to ...

    Solution Summary

    A comparison of Proctor & Gamble and Google cultures and workplace engagement before and after working together.