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Proctor and Gamble's Pet Nutrition

As the Marketing Manager for Proctor and Gamble's Pet Nutrition and Care division you have been asked to consider launching a new dog food product in Mexico. What factors would you consider? Be sure to include how you would determine the price of the product, distribution channels, promotions, and campaign evaluation points.

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Marketing Management

As the Marketing Manager for Proctor and Gamble's Pet Nutrition and Care division you have been asked to consider launching a new dog food product in Mexico. What factors would you consider? Be sure to include how you would determine the price of the product, distribution channels, promotions, and campaign evaluation points.

As the marketing manager for Proctor and Gamble's Pet Nutrition and Care division, the new dog food product that has to be launched in Mexico will be chicken & Brown Rice dry dog food. The food will be branded White Peacock. The chicken & Brown Rice dry dog food will be available in two bags namely 30 pound bag and a 15 pound bag.

The factors considered are the overall market for dog food in Mexico, the colure of the Mexican people, and the availability of other dog foods in Mexico. If we ...

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