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Proctor and Gamble's Marketing in Kenya (Pampers)

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Please help me with an assignment by answering the following questions:

Proctor and Gamble's Pampers product strategy in Kenya:

- Is Kenya a sustainable market?
- Highlight the Trends, Size of Market, Growth Rate, and Profitability.

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Solution Summary

This solution outlines Proctor and Gamble's marketing strategy for Pampers in Kenya. Additionally, I provides several attached articles for further research of the topic.

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Due to the uncertainty of the American economy as it continues to recover from financial despair, many Fortune 500 companies are taking a larger role on an international front. In saying this, Proctor and Gamble has expanded their product of Pampers to the market in Kenya. Though many financial analysts advised against this, study and research has shown there is a market for Pampers in this country. There are many factors that play into this, that include, but are not limited to, trend, size of market, growth rate, profitability, and international organizations.

Study and trends have shown that the market in Kenya is sustainable. One of the biggest factors that impacted Proctor and Gamble's decision to expand ...

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