Marketing Targeting 30-40 Year Olds
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What brands and products do you feel successfully "speak to a 30-40 year old group" and effectively target this age group? Why? Which ones do not? What can they do better? Use real life examples.
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Solution Summary
This solution provides a review of some of the best marketing to 30-40 year olds, per the opinion of the author.
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What brands and products do you feel successfully "speak to a 30-40 year old group" and effectively target this age group? Why? Which ones do not? What can they do better? Use real life examples
Both Disney and Carnival Cruises target this age group most successfully. Subaru and other car companies like Lincoln and Toyota, Nissan, and Honda also are successful in their marketing to these groups. They all provide the value of the product while also showing them in ways that are fun, or in situations interesting to the consumer of this age group. Products like Nexium, Tylenol, aspirins also target this group, point to the health concerns of people in this age group. Reflux, constipation, headaches are all caused by stress (and other things of course, but ...
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