Describe a product that entered the market over the past two to three years and succeeded. What marketing factors led to its success? Describe a product or service that you saw (or experienced) fail over the past five years. What marketing factors influenced the failure? How specifically did the positioning of each product contribute to the resultant success or failure?
Successful Product: Ipod
Failed Product: Pepsi Blue
Solution Preview
Describe a product that entered the market over the past two to three years and succeeded. What marketing factors led to its success? Describe a product or service that you saw (or experienced) fail over the past five years. What marketing factors influenced the failure? How specifically did the positioning of each product contribute to the resultant success or failure?
STEP 1
Product that is successful:
The product that has been successful is the iPod. It is a portable digital audio player. This device offers a simple interface designed around a central scroll wheel. Most iPods use a built in hard drive.
STEP 2
Market factors that led to its success:
1. There was a demand for a small device for music ...
Solution Summary
New Product Introduction is discussed in great detail in this solution.
... I located do not have an introduction though, so I ... Its products include plastic beverage containers produced at ... have received word of this new product, we are ...
... the first several months in the market of two new products: a new... should resist the temptation to rely on normative pressure during a new product introduction. ...
... EXAMPLES: Emerson: Focus on the top line growth - double the rate of new product introduction. - increase rate of new products for new markets by 2.5x ...
... of the major success factors in NPD 1. Introduction teams is ... the team's ability to develop new products with for each recently developed new product in his ...
... The development and introduction of new products seem ... The director of the New Products Showcase and Learning Center ... more courage to kill a product that's going ...
... For new products, not surprisingly, the objectives relate to successful introduction. After a firm experiences success with a product in a local or regional ...
... as well as social marketing, which is a newer concept to ... A key philosophical issue raised by A New Perspective was ... meet the need for a commercial product or a ...
...INTRODUCTION. ... Ability to convince by deals - having buyers take advantage of a new product (switching costs) - For a consumer to switch products works if ...
