Describe a product that entered the market over the past two to three years and succeeded. What marketing factors led to its success? Describe a product or service that you saw (or experienced) fail over the past five years. What marketing factors influenced the failure? How specifically did the positioning of each product contribute to the resultant success or failure?
Successful Product: Ipod
Failed Product: Pepsi Blue
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Describe a product that entered the market over the past two to three years and succeeded. What marketing factors led to its success? Describe a product or service that you saw (or experienced) fail over the past five years. What marketing factors influenced the failure? How specifically did the positioning of each product contribute to the resultant success or failure?
STEP 1
Product that is successful:
The product that has been successful is the iPod. It is a portable digital audio player. This device offers a simple interface designed around a central scroll wheel. Most iPods use a built in hard drive.
STEP 2
Market factors that led to its success:
1. There was a demand for a small device for music ...
Solution Summary
New Product Introduction is discussed in great detail in this solution.
... Transportation and traffic can be integrated for the new product. Different products will have different shipping needs from packaging to travel. ...
... What products or services can displace the need for your service ... Who introduces a product? 3. Would you agree that WHO introduces a new product may determine ...
... "A new product progresses through ...Products at this stage have to be carefully monitored to ensure that ... the best option may be to withdraw or end the product.". ...
... (a) Determine the total impact on Macready's profit from the introduction of the new product. ... (b) Decision on introduction of the new product. ...
... was to prepare the financial analysis for a new cold cereal ... Mr. LaGrande discussed the product with the food lab ... people who would have to fund its introduction. ...
... could decrease (company producing more products and due to ... might be less than in introduction, which will ... should think about launching a new product to replace ...
... strong influence that such a new product would have ... technology transfer, and introduction of newer processes and ... With every new technology in the market that ...
... Development (New Products, Current Markets) The product development growth strategy requires the introduction of new products or services in the market. ...
