New Product Introduction
Describe a product that entered the market over the past two to three years and succeeded. What marketing factors led to its success? Describe a product or service that you saw (or experienced) fail over the past five years. What marketing factors influenced the failure? How specifically did the positioning of each product contribute to the resultant success or failure?
Successful Product: Ipod
Failed Product: Pepsi Blue
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Describe a product that entered the market over the past two to three years and succeeded. What marketing factors led to its success? Describe a product or service that you saw (or experienced) fail over the past five years. What marketing factors influenced the failure? How specifically did the positioning of each product contribute to the resultant success or failure?
STEP 1
Product that is successful:
The product that has been successful is the iPod. It is a portable digital audio player. This device offers a simple interface designed around a central scroll wheel. Most iPods use a built in hard drive.
STEP 2
Market factors that led to its success:
1. There was a demand for a small device for music ...
Solution Summary
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