New Product Introduction
Not what you're looking for?
Describe a product that entered the market over the past two to three years and succeeded. What marketing factors led to its success? Describe a product or service that you saw (or experienced) fail over the past five years. What marketing factors influenced the failure? How specifically did the positioning of each product contribute to the resultant success or failure?
Successful Product: Ipod
Failed Product: Pepsi Blue
Purchase this Solution
Solution Summary
New Product Introduction is discussed in great detail in this solution.
Solution Preview
Describe a product that entered the market over the past two to three years and succeeded. What marketing factors led to its success? Describe a product or service that you saw (or experienced) fail over the past five years. What marketing factors influenced the failure? How specifically did the positioning of each product contribute to the resultant success or failure?
STEP 1
Product that is successful:
The product that has been successful is the iPod. It is a portable digital audio player. This device offers a simple interface designed around a central scroll wheel. Most iPods use a built in hard drive.
STEP 2
Market factors that led to its success:
1. There was a demand for a small device for music ...
Purchase this Solution
Free BrainMass Quizzes
Managing the Older Worker
This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce
SWOT
This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.
Team Development Strategies
This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.
Basics of corporate finance
These questions will test you on your knowledge of finance.
Employee Orientation
Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.