Share
Explore BrainMass

Marketing Sample Quiz

Question 1
Regarding consumer product classes: a convenience product is to an emergency product as a(n):

a.staple is to an emergency product.
b.shopping product is to a heterogeneous shopping product.
c.unsought product is to a specialty product.
d.new unsought product is to a regularly unsought product.
e.specialty product is to a homogeneous shopping product.

Question 2
Which of the following is a common cause of new product failures?

a.The product fails to offer the customer a unique benefit.
b.The company tries to follow an organized new-product development process--rather than using a faster and more spontaneous, "race-to-market" approach.
c.The managers worry too much about the competition.
d.The company delays putting the product on the market until it has developed a complete marketing plan.
e.All of the above.

Question 4
Concerning the product life cycle:

a.profits and sales begin to decline in the maturity stage.
b.individual products may enter and leave the market at any stage.
c.a successful introduction almost guarantees that the product will remain a success over the life cycle.
d.all of the above are true.
e.none of the above is true.

Question 5
Persuasive promotion is especially important in which of the following product life cycle stages?

a.market maturity
b.sales decline
c.market introduction
d.market growth

Question 6
Until recently, Emil Flores wouldn't buy any coffee except "Blue Mountain"--a relatively expensive type that few stores sell. He used to have to drive about 10 miles out of his way to buy it at a small shop. Then he was at a friend's home and tried an inexpensive brand of coffee sold by the local supermarket chain. Now he won't buy anything except that brand. For him, the supermarket coffee is a(n)______________ product.

a.emergency
b.specialty
c.staple
d.unsought
e.heterogeneous shopping

Question 7
Pfizer Corp. is introducing a really new product idea. Pfizer is spending a lot of money to inform potential customers and middlemen about the availability and advantages of the new product. Although sales are rising slowly, Pfizer doesn't expect the product to become profitable for at least another year. Pfizer's new product is in which stage of the product life cycle?

a.market introduction
b.sales decline
c.market development
d.market growth
e.market maturity

Question 8
The Magnuson-Moss Act requires that:

a.all firms provide written warranties for all products.
b.a warranty must be clearly written, if one is offered.
c.all warranties be strong warranties.
d.all warranties be for at least one year.
e.all of the above.

Question 9
Passage of the Consumer Product Safety Act means that:

a.some business people may go to jail if they offer unsafe products.
b.consumers will be more willing to pay for safer products in the future.
c.product-related injuries will be eliminated in the future.
d.producers are no longer liable for an injury if it is the consumer's fault.
e.all of the above are true.

Question 10
Which of the characteristics of a good brand name is missing in the following proposed name: "Gnucheo" candy?

a.simple
b.short
c.not offensive
d.always timely
e.easy to pronounce

Solution Preview

Regarding consumer product classes: a convenience product is to an emergency product as a(n):

a.staple is to an emergency product.
b.shopping product is to a heterogeneous shopping product.
c.unsought product is to a specialty product.
d.new unsought product is to a regularly unsought product.
e.specialty product is to a homogeneous shopping product.

Convenience product: These are products that appeal to a very large market segment. They are generally consumed regularly and purchased frequently
emergency product: one you purchase only in an emergency

I would say A.

Question 2
Which of the following is a common cause of new product failures?

a.The product fails to offer the customer a unique benefit.
b.The company tries to follow an organized new-product development process--rather than using a faster and more spontaneous, "race-to-market" approach.
c.The managers worry too much about the competition.
d.The company delays putting the product on the market until it has developed a complete marketing plan.
e.All of the above.

- B is the opposite, since an organized plan will be better for the success of a company.
- C is not true
- D is also ...

Solution Summary

This consists of marketing questions, and gives a brief explanation of the answer.

$2.19