During the introduction stage of the product life cycle, each of the marketing mix strategy elements is important. An organization must have a strong product that is likely to appeal to consumers and do well in the market place. Next, the product must be promoted. It does little good to have a new product and not let consumers know. Consider the successful launching of each of the Apple products, when Steve Jobs would announce new technology with flourish ...
This solution discusses which marketing mix strategy elements are most critical at the introduction stage of the product life cycle. Includes APA formatted reference.
What stage in Product Life Cycle: Digital TV, DVD players, cell phones, VCRs, radios
Do you agree that Digital TV and Commercial Space Travel are in the Introduction Stages of the Product Life Cycle? Why?
Do you agree that DVD Players and Cell Phones are in the Growth Stages of the Product Life Cycle? Why?
Do you agree that VCR's and Amusement Parks are in the Maturity Stages of the Product Life Cycle? Why?
Do you agree that Radios and VCR's are in the Decline Stages of the Product Life Cycle? Why?
Provide strategies to re-introduce Amusement Parks and Radio's.