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What is life cycle

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What is life cycle? Discuss the role of logistics in the life cycle process?

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What is life cycle? Discuss the role of logistics in the life cycle process?

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Life cycle can be defined as the normal stages that an organization or product passes through: research and development, growth, expansion, maturity, saturation, and decline. In the research stage, there are no sales at all. In the growth stage, sales are slow and often need to be supplemented by heavy sales and advertising efforts. In the expansion stage, sales may grow more rapidly. In the maturity stage, sales start slowing down as most people who might want the product already have ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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