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Product Life Cycles

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Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

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Solution Summary

This response discusses the relationship between the product life cycle and marketing.

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A product that you could use might be a soft drink such as Coca Cola. The product life cycle is made up the stages: ...

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