The traditional life-cycle pattern of individual brands
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Explain why individual brands may not follow the traditional life-cycle pattern. Give an example of a new brand that is not entering the life-cycle at the market introduction stage.
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This solution discusses why individual brands may not follow the traditional life-cycle pattern
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Products often enter the life cycle pattern after the "introduction" stage because they can be updates of a previous product, are part of a branded group, or because they are substitutions for other products.
Updates of previous brands usually are not "introduced" if they fit certain criteria. Soaps with new scents, not just soaps that now have scents, would enter as part of the lineup and with little introduction. The dish washing liquids went ...
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