Explore BrainMass
Share

Value Pricing and E-Book Content

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

Can someone please provide some assistance with these question. Each response to each question needs to be between 550 to 650 words or more:

Define channel conflict and explain how it applies to the retail industry?

What are the advantages and disadvantages of e-book content?

What is personalization or personal value pricing, and how can it be used at the beginning of a product's life cycle to increase revenues?

© BrainMass Inc. brainmass.com October 25, 2018, 10:08 am ad1c9bdddf
https://brainmass.com/business/e-commerce/value-pricing-e-book-content-599714

Solution Preview

Channel conflict occurs when partners must compete against each other or
against the vendor's sales team (Grant, 2012). This makes it difficult for the retailer
who wants to offer several product brands to consumers, in an effort to attract more
customers and increase sales. Many retailers will offer several brands of the same
product. Often the retailer does this to capture more of the market share from
consumers who desire products at different price points. Often, retailers will also
offer different brands to meet other needs of consumers, such as offering green
products, organic products, or products made of special ingredients or materials.

Retailers may not be particularly concerned with how brands compete against
each other. They may increase the number of brands of particular products to
satisfy their customers. This is particularly true for retailers who attempt to target
a variety of consumers with various demographics. Channel conflict situations may
not be perceived as problems to the consumers and retailers who serve them.
Multiple brands offered through the same channel are a benefit to customers and
retailers who serve them. Even when customers tend to show brand loyalty, they
want choices and the ability to choose substitutions, should product features of
the favored brand change.

Brands compete with each other when channels, such as retail stores (both
brick and mortar and online stores) offer multiple brands of the same or similar
products. Many retailers, for example, offer several brands of bath towels, kitchen
cookware, and furniture. Some brands are similar in price and quality, though one
may be slightly cheaper than another. This creates a challenge for the brand that
wants to establish itself as a low cost leader. If a higher priced brand strategizes to
compete with additional features (such as longer warranty)or better quality, there is
less of a challenge in maintaining brand loyalty. However, if the customer's
situation changes and income is reduced or he/she has a bad experience with the
preferred brand, the several competing brands offered through one or two channels
may create a situation where ...

Solution Summary

This solution discusses channel conflict, e-book content and value pricing.

$2.19
See Also This Related BrainMass Solution

Types of Unemployment and Policy Makers

1.
Compare and contrast the three types of unemployment: Frictional Unemployment, Structural Unemployment & Cyclical Unemployment.
If you were a policy maker which type of unemployment would be most bothersome to you?

2.
What costs are associated with inflation? Explain at least 3 different costs that individuals or businesses experience when inflation rises.

3.
Explain why transfer payments are not included in GDP.

4.
Using the components of GDP covered in section 22.1 of your text, explain which component would be affected by the following (only one component should be chosen for each scenario):
a. You buy an Italian purse.
b. You buy a new house.
c. New lanes are added to Interstate 40.
d. You buy groceries.
e. You buy a new washer and dryer.

5.
Suppose the economy is at a macroeconomic equilibrium as is shown on Slide 40 of the Video link (Below) which is 25.6 Exhibit 1 & 2. The government decides to give every taxpayer a $500 tax refund.
a. What happens to the aggregate demand curve after the refund?
b. What happens to the price level after this change?
c. Is real wealth increased or decreased as a result of the refund?

VIDEO LINK https://vcampbethel.blob.core.windows.net/public/Courses/OL_4020/Unit_5/CPS_OL_4020_unit5/CPS_OL_4020_Unit_5.mp4

6.
Review Section 22.7 in your text. Compare and contrast the results of the Classical Model and the Keynesian model after an expansionary policy. Keep in mind that the economy is in a recession and not at full employment. Address the following:
a. The shape of the aggregate supply curve in each model in both the long-run and short-run.
b. The effect of an expansionary policy on aggregate demand in both the long-run and short-run.
c. The effect of an expansionary policy on the price level in both the long-run and short-run.

View Full Posting Details