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Supply Chain Management and Pricing

In what ways has the Internet made supply chain management easier? More difficult?

How is the idea of personalization or personal value pricing supported by e-commerce applications? Might these applications lead to new areas of competition for a firm? If so, how?

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This response discusses about the impact of internet on the supply chain management. Also, further, it is discussed how the concept of personal value pricing is supported by e-Commerce applications.