Evolution of Marketing
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How has marketing as a discipline evolved over the past 20 years? How have thoughts, perceptions and ideas about marketing as a discipline evolved over the past few months?
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The response address the queries posted in 614 words with references.
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The response address the queries posted in 614 words with references.
//Before talking about marketing as a discipline evolved over the past 20 years, we will have to first of all, understand about the term 'Marketing'. In this part, we will mainly discuss precise definition of marketing, in order to make you understand this term. So, initially, we will write about Marketing under the heading of Introduction, for example://
Introduction:
Marketing is an ancient art and it has been practiced in one form or another since the days of Adam and Eve. It is an important function in the world of business. Marketing is basically an art of convincing the consumer about a product and inducing him to finally purchase it. It focuses on the needs of the buyer. It is a process for satisfying the customer. It emphasizes on innovation and creativity. It converts the consumer needs into products. Marketing concept focuses on 5 concepts that are- product orientation, production orientation, sales orientation, supply orientation and internal orientation (Boone & Kurtz, 2006).
//Above, we discussed about Marketing that is an art of convincing the consumers about product & services. As per directions, now we will talk about marketing over the past 20 years. In this part, we will also discuss about the tastes, trends and preferences of the users. //
Marketing over the past 20 years
Today, marketing has evolved as an essential part of business. The marketing strategy has improved and has become too ...
Education
- MBA (IP), International Center for Internationa Business
- BBA, University of Rajasthan
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