Marketing Excellence: Microsoft
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Using the Marketing Excellence: Microsoft case study, address the following:
1. Evaluate Microsoft's product and marketing evolution over the years. What has the company done well, and where did it falter?
2. Through the application of a political, economic, social, and technological (PEST) analysis, what are the current
environmental factors impacting Microsoft?
3. Who are the top three competitors of Microsoft, and what are their advantages/disadvantages with respect to
satisfying the value proposition of their customers?
4. Evaluate Microsoft's recent expansions into areas such as search engines and smartphones. Do you think these are good areas of growth for Microsoft with a focus on customer value, satisfaction, and loyalty?
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Solution Summary
The review into Microsoft marketplace strategy to accomplish the set goals in brand identity and customer satisfaction loyalty through the PESTEL evaluation.
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1. Evaluate Microsoft's product and marketing evolution over the years. What has the company done well, and where did it falter?
Try and focus on the Microsoft strategy to open retail stores and create numerous products to stay relevant and competitive. In this approach, the product launch and marketing efforts assisted into the move in the late 1990s and mid 200s. Keep in mind, the case study reflected on that during the mid-1990s, Microsoft entered the notorious "browser wars" as companies struggled to find their place during the Internet boom aiming for a strong hold on already taken marketplace by Netscape. It is in this position that the evolution of Microsoft failures encouraged new thinking approaches to reach their targeted goal ...
Education
- BA, American Intercontinental University
- MBA, American Intercontinental University
- PhD (IP), Grand Canyon University
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