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how technology has impacted marketing

1How has technology impacted marketing? What types of new technologies are organizations using to market their products and services to both buyers and sellers?

2We need to be aware of cultural differences when developing our marketing strategy. Just because a marketing strategy may be successful in the United States, it does not guarantee it will be successful in foreign markets.

While we need to be sensitive to the cultural differences, sometimes positioning our products as American can be used to create a niche market for those consumers who want to be different. With a population of over one billion, even a small market share can translate into substantial revenue.

example of a company who has been successful by marketing their product overseas as an American brand?

3explain the difference between organizing the international marketing function as an export department, international division, and a global organization. What drives the evolution from one organizational form to another?

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1How has technology impacted marketing? What types of new technologies are organizations using to market their products and services to both buyers and sellers?
Technology, especially information technology has impacted marketing directly. The internet has been used by organization to market their products and services to both buyers and sellers. Let us consider buyers. Internet and websites are being used to market services and products by displaying products, offering attractive prices, and booking orders online. In case of knowledge based services, these are delivered online. On the other the internet technology is keeping firm connected with their suppliers. The suppliers are able to know the level of goods the buyer has in store and the supplier is expected to make deliveries in such a way that the inventory carrying ...

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