Describe how increased technology can have an impact on marketing strategy© BrainMass Inc. brainmass.com March 4, 2021, 5:47 pm ad1c9bdddf
With the increased IT capacities, companies can target customers more efficiently, and selectively. Technology enables a company to target a specific sub-section of clients for a particular product. Increased capacity to efficiently target customers translates into many benefits for the company.
Communication technology is a key asset in promotion. Increased technology brings boundless promotional tools, ...
This posting lists 4 main ways that technology has impacted marketing strategy.