Purchase Solution

Technology has impacted marketing stratagy

Not what you're looking for?

Ask Custom Question

Describe how increased technology can have an impact on marketing strategy

Purchase this Solution

Solution Summary

This posting lists 4 main ways that technology has impacted marketing strategy.

Solution Preview

With the increased IT capacities, companies can target customers more efficiently, and selectively. Technology enables a company to target a specific sub-section of clients for a particular product. Increased capacity to efficiently target customers translates into many benefits for the company.

Communication technology is a key asset in promotion. Increased technology brings boundless promotional tools, ...

Purchase this Solution


Free BrainMass Quizzes
Basics of corporate finance

These questions will test you on your knowledge of finance.

Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.

SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

Business Processes

This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.