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Technology has impacted marketing stratagy

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Describe how increased technology can have an impact on marketing strategy

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Solution Summary

This posting lists 4 main ways that technology has impacted marketing strategy.

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With the increased IT capacities, companies can target customers more efficiently, and selectively. Technology enables a company to target a specific sub-section of clients for a particular product. Increased capacity to efficiently target customers translates into many benefits for the company.

Communication technology is a key asset in promotion. Increased technology brings boundless promotional tools, ...

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