Explore BrainMass

Explore BrainMass

    Technology has impacted marketing stratagy

    Not what you're looking for? Search our solutions OR ask your own Custom question.

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Describe how increased technology can have an impact on marketing strategy

    © BrainMass Inc. brainmass.com November 24, 2022, 11:38 am ad1c9bdddf

    Solution Preview

    With the increased IT capacities, companies can target customers more efficiently, and selectively. Technology enables a company to target a specific sub-section of clients for a particular product. Increased capacity to efficiently target customers translates into many benefits for the company.

    Communication technology is a key asset in promotion. Increased technology brings boundless promotional tools, ...

    Solution Summary

    This posting lists 4 main ways that technology has impacted marketing strategy.