Marketing: Web technologies and Social Media
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How have web technologies (2.0 and 3.0) evolved and how has each evolution impacted how products and services are marketed?(250-350 words)
What do you feel will be the most important social media marketing tool in the next decade in terms of consumer and business-to-business markets?
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Solution Summary
This solution discusses how web technology (2.0 and 3.0) have evolved and thus impacted how products and services are marketed. It also discusses which social media marketing tools are most likely to be important in the next decade. Examples and APA formatted references are provided.
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How have web technologies (2.0 and 3.0) evolved and how has each evolution impacted how products and services are marketed?(250-350 words)
Web technologies (2.0 and 3.0) have evolved a great deal, with Web 3.0 allowing products to be marketed through multiple sources on the web in real time, and better indentifying consumers' needs. Initially the Internet was flat and static. Web 2.0 allowed consumers and marketers to interact with one another through the use of social networking, blogs and networks. This technology allowed consumers to start fan pages for products and brands (check out http://jcrewaficionada.blogspot.com), companies to add Facebook pages and Twitter feeds. Customers were now able to interact and share their love of brands, complaints, and ideas about products. Web 3.0 takes this interaction even farther, with consumers having the ability to log in, purchase products with just one click, while also getting past shopping history, reviews from fellow consumers, and suggestions from other companies. Amazon maximizes its use of Web 3.0 through personalization of the marketing process. One way this has impacted marketing is the need for marketers to be vigilant to maintain positive press about their brands and be proactive when troubles strike. Seventh Generation Inc. was just ...
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- BA, University of Southern California
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