Purchase Solution

Events and Recreation Management - Sales, Marketing and Target Markets

Not what you're looking for?

Ask Custom Question

1. What are some technologies used in event sales and marketing? What effect have these technologies had on event sales and marketing? What are some benefits and risks associated with utilizing these technologies?

2. What are some strategies to reach your target market? How do you determine which strategy to prioritize? How may you determine your strategies' effectiveness?

3. What are some examples of target markets for event planners? How do you identify an event's appropriate target market? Can you have more than one target market? If so, how? If not, why not?

Purchase this Solution
Solution Summary

The advance of technology and its influence on marketing is provided, as well as a discussion on target markets for event planners. It is approximately 380 words.

Solution Preview

In recent years, internet and mobile technologies have revolutionized the way marketing takes place. In event sales and marketing as well, some of the recent technologies used in sales and marketing include web marketing, mobile/SMS marketing, etc. Web marketing is not only cost effective but also provides immense reach and ability to engage in viral campaigns in short period of times. Social media tools like Facebook and Twitter are being increasingly used to market events. Similarly, increasing mobile usage has motivated event marketers to use mobile content and SMS as an ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
Recent Feedback
  • "Thank you. "
  • "Thank you"
  • "Thank you. I got 20/20 last week for my discussion you help me out with."
  • "Thank you. Great Job. "
  • "Thank you. Great Job. "
Purchase this Solution
Free BrainMass Quizzes
Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.

IPOs

This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)

Employee Orientation

Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.

Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

View More Free Quizzes
Related BrainMass Solutions

  • Events and recreation management: Criterion to evaluate success; importance of ROI

    The solution discusses events and recreation management including the criterion to evaluate success, and importance of ROI.

  • Project Management

    347892 Analyze facility management operations for a resort Analyze the integration of lodging, events and recreation, food and beverage, and facility management operations at a resort.

  • Different Sales Strategies for Event Planners for Target Markets

    286835 Different Sales Strategies for Event Planners for Target Markets Describe at least three different marketing and sales strategies EVENT PLANNERS may utilize to reach target markets.

  • Marketing: importance, scope, other issues

    Marketing management includes product development, making surveys of markets for product creation and product life cycles. Marketing management must oversee the costs of creating new or improved products.

  • marketing plan

    The target set by the management regarding the sales of eco-friendly boat is realistic and achievable. Various channels of marketing distribution will be used to achieve the targets.

  • Caninantics Case Study

    - By sponsoring events such as charities and sporting events, we will aim to move our brand into consumer markets that are not traditionally pet lovers markets by being associated with events or causes the consumers are loyal to (Ruskin-Brown, 2010

  • Hospitality Management: Baderman Island Resort

    LINK: https://ecampus.phoenix.edu/secure/aapd/cist/vop/index.html (HELP) Intro-) Analyze the integration of lodging, events and recreation, food and beverage, and facility management operations at Baderman Island Resort.

  • Training, Development, and Career Management

    Marketing might use these figures to change advertising, help with research and development, and how to market through various endeavors. Marketing at events, at car shows, sponsorships, or creating events are all ways to improve overall sales.

  • Marketing Commuication Mix

    The 8 major tools of communication are advertising, sales promotion, public relations and publicity, events and experience, direct and interactive marketing, word-of-mouth marketing, and personal selling.

View More Related Solutions