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Different Sales Strategies for Event Planners for Target Markets

Describe at least three different marketing and sales strategies EVENT PLANNERS may utilize to reach target markets.

· Analyze the role technology plays in your selected strategies.

APA format
Cite at least two sources in your paper. Properly cite your references. If you used an electronic source, include the URL. If you used a printed source please attach a copy of the data to your paper.

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Marketing and Sales Strategies for Event Planner to Target Customers

There are various kinds of marketing and sales strategies to target the customers for the event planning business. The three main strategies are as follow:

 Networking: Networking is the main strategy to market the services of the event planning and make relations with the customers. With the help of networking the, the management can establish long term relations with the other associates (Fulbright, 2009). The event management organization should make contacts with the customers through social parties and other social events. Networking with the hotel and caterers also very effective to target the customers in this business and sales the services to them (Kotler, 2002). Social gathering and presence in the community function is also helpful to target the customers for the business (Peter & Donnelly, 2002).

 Promotional Tools and ...

Solution Summary

The different sales strategies for Event Planners for Target Markets are examined.