Strategies to attract travel managers and event planners
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Apart from the preferential rates and good service, what other strategies can Starwood Hotels employ to encourage selection and loyalty from corporate travel managers and event planners?
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This solution discusses strategies to attract travel managers and event planners.
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To popularize the hotel among corporate travel planners and event planners and become their first choice, one of the most important aspects that needs attention on part of Starwood Hotels is Total Customer Satisfaction and Total Quality Management in all its services. In today's dynamic and fast paced business world and especially in a service industry like hospitality, customers are increasingly becoming conscious of the quality of service being provided and the "value proposition" provided by the services they are paying for.
Therefore, it becomes imperative for ...
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- MBA, Rochester Institute of Technology
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