Purchase Solution

Strategies to attract travel managers and event planners

Not what you're looking for?

Ask Custom Question

Apart from the preferential rates and good service, what other strategies can Starwood Hotels employ to encourage selection and loyalty from corporate travel managers and event planners?

Purchase this Solution

Solution Summary

This solution discusses strategies to attract travel managers and event planners.

Solution Preview

To popularize the hotel among corporate travel planners and event planners and become their first choice, one of the most important aspects that needs attention on part of Starwood Hotels is Total Customer Satisfaction and Total Quality Management in all its services. In today's dynamic and fast paced business world and especially in a service industry like hospitality, customers are increasingly becoming conscious of the quality of service being provided and the "value proposition" provided by the services they are paying for.

Therefore, it becomes imperative for ...

Solution provided by:
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
Recent Feedback
  • "Thank you. "
  • "Thank you"
  • "Thank you. I got 20/20 last week for my discussion you help me out with."
  • "Thank you. Great Job. "
  • "Thank you. Great Job. "
Purchase this Solution


Free BrainMass Quizzes
Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

Operations Management

This quiz tests a student's knowledge about Operations Management

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.