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Training, Development, and Career Management

1. Select one topic that might be important as a training topic in Mercedes-Benz USA. What might be the training method used (online, in-house classroom, an away seminar, on-the-job-training, or other method). Provide a summary description so that your reader has a good idea of the training topic and delivery method you refer to.

2. Discuss the strengths and drawbacks in using this method to train this topic to a group of 18 employees.

3. Describe in detail the way you would evaluate the effectiveness of this training offered. Why have you chosen this evaluation process?

Solution Preview

I have outlined a response for you. Marketing is a big area where expertise is needed in a lot of areas. I have chosen cultural, but the training can be adjusted to some other areas with the information presented.

1. Select one topic that might be important as a training topic in Mercedes-Benz USA. What might be the training method used (online, in-house classroom, an away seminar, on-the-job-training, or other method). Provide a summary description so that your reader has a good idea of the training topic and delivery method you refer to.

One topic would be the need for cultural training for marketing department employees. Culture is very important in marketing any products in the global market. MB markets to dozens of countries, with different needs and focuses. It also is attempting to tap into different income levels, which might not be equivalent throughout cultures. Therefore, the need to understand culture of different regions, nations, and social strata will be vital to remain successful in the competitive automobile industry.

Within the United States, there are many different groups. Each has specific needs and wants. Each also has traditions and standards that measure their value within the group and then against the entire population. For Mercedes, identifying these needs and status points helps the marketing department meet its goals of acquiring and maintaining customers. There is a delicate balance between the perceptions of the masses as well. A Mercedes coup may signify wealth and prominence for 'ladies ...

Solution Summary

The expert discusses the strength and drawbacks in using a method to train a topic to a group. Training, development and career management is examined.

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