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Marketing: importance, scope, other issues

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The Importance of Marketing
The Scope of Marketing
Company Orientation Toward the Marketplace
Marketing Management Tasks

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Solution Summary

A discussion of the importance of marketing and other issues concerning marketing.

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The importance of marketing is to get the message about the product or service out to the consumer. It is also about making sure that the right message is available and that the proper research and funding is completed to meet the best needs of a consumer.

The scope includes the development of new products and the improvement of current products. It is the relationship between creating a product through research and development, gaining necessary capital, evaluating the needs and wants of markets, the costs associated with new product development. On the other side of the product introduction is the marketing of the product through public relations, sales, and advertising. All of these work to make ...

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