Foundation Skills for Business Leaders
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> Explain why you chose this business (Starbucks Coffee).
> Identify at least two academic resources from the Library (see attachments) that you will use; along with any other creditable sources you find, to support your strategy recommendation. Look for resources that address the use or future use of the Web in your business or in your business industry. Include a brief description of each article, and an explanation of how you will use each in your project.
> Analyze the implications of the Web for the future of the business, including the strengths, weaknesses, opportunities, and threats (SWOT)
> Identify and evaluate ethical questions raised by the future vision of the business' future use of the Web. Propose a strategy for a company's future use of the Web.
Articles:
http://online.wsj.com/article/SB978517002559814135.html
http://www.marketingweek.co.uk/qa-with-alexandra-wheeler-of-starbucks-bring-digital-to-life-by-building-relationships/3016068.article
http://news.investors.com/technology/080812-621429-starbucks-partners-with-square-for-mobile-payments.htm.
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Identify the specific business (Starbucks Coffee) that you will use for your strategy recommendation.
• Explain why you chose this business (Starbucks Coffee).
I like Starbucks in this scenario because the company's CEO Howard Schultz and his organization have long established their desire to be the industry leader in their markets through advances in technology, training, and excellent customer service that leads to brand loyalty. Therefore, it only seems natural that the company would put its resources to work to begin developing a strategy to capture the online market space that is quickly becoming the future of marketing and sales, along with developing customer relationships that help attract and retain consumers to the brand. So, Starbucks makes sense in applying a future strategy recommendation.
• Identify at least two academic resources from the Library (see attachments) that you will use; along with any other creditable sources you find, to support your strategy recommendation. Look for resources that address the use or future use of the Web in your business or in your business industry. Include a brief description of each article, and an explanation of how you will use each in your project.
- Starbucks Caffeinates Square Mobile Payments Business; By Patrick Seitz, INVESTOR'S BUSINESS DAILY:
This article by Seitz demonstrates Starbucks willingness to take calculated risks on future technologies in order to help gain a competitive advantage in their ...
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