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What factors will influence the continued evolution of personal selling? Explain your answer in detail.

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What factors will influence the continued evolution of personal selling? Explain your answer in detail

The continued evolution of personnel selling will be affected by several factors. These factors include the overall market and business conditions, the evolution of technology, and the globalization of competition. Personal selling will evolve as the salesperson is required to make decisions on the spot with regards to several issues when interacting with the customer. He has to decide about the degree of customization of ...

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  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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