Can Apple Computer's problems in the computer business be attributed to the nature of the personal computer industry? Analyze the structure of the evolution of the PC industry and explain to justify your answer.
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Can Apple Computer's problems in the computer business be attributed to the nature of the personal computer industry? Analyze the structure of the evolution of the PC industry and explain to justify your answer.
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2. Can Apple Computer's problems in the computer business be attributed to the nature of the personal computer industry? Analyze the structure of the evolution of the PC industry and explain to justify your answer.
Let's first evaluate the structure of PC industry before relating to Apple's problems. The main characteristic of PC industry is the sale of technologically sophisticated products for so much money by many companies for so little profits. PC industry is one of the most competitive in the world. Today most computers are assembled from standardized components and not a lot of expertise is required. There are few barriers to entry to the market, meaning it is not that hard to set up a new PC company. Because of this competition firms generally sell at very low margins. Firms that are selling the parts of these devices are usually making upwards of 50% of ...
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